Posts Tagged ‘business advertising’
Tuesday, April 14th, 2009
by Alex Wu
Classified advertisement is a category of advertisement particularly tuned to meet the common mans advertising needs. The main advantage of classified advertising over the traditional one is that it is cheap and anybody can post an advertisement. Thus, private tutors and parents of children who need tutoring can find each other through classified ads. In the print media, such ads are classified into different categories to make it easy browsing for the pursuer.
The main categories one would usually find in the classified ad section of a newspaper are real estate, rent, automotive, pets and situations vacant etc. Certain magazines and papers like “Freeads” and “Admag” are dedicated entirely to listing classified ads. These ads are also found in the yellow pages section of many popular publications.
A classified ad may consist of a few lines that sometimes generically describe the product, services or goods that are to be sold and at other times go into specific details. For example, there are ads that sometimes list automobiles for sale but don’t include the pricing or make of the automobile but only a contact number. There are also other kinds of ads that state specific details such as the color, year, make and model and price information for the product that is on sale. The reason for this kind of variation is the mechanism employed by the publisher to charge for these ads.
The cost of an ad is calculated based on the number of words or letters used, the type and size of the font used, the space occupied by the advertisement on a page. There are additional factors that contribute to an increase in the price like the inclusion of graphics or highlighting of the ad space or even the positioning and placement of the ad box on a page.
The revenues generated by this industry are enormous and is estimated to be around 100 billion dollars a year worldwide. This includes the revenue generated from not only the print media but also other streams such as television, radio and more recently the internet. Although prime time advertising slots on television channels are reserved for popular commercials that are more lucrative, some of these channels air classified ads in the wee hours of the morning or very late at night.
The classified advertising business that is focused on print media is increasingly facing competition from the emergence of web based advertising portals like craigslist, gumtree, sulekha etc. These sites allow the posting of detailed ads which are more specific and do not depend on short monosyllabic sentences to convey their meanings compared to the print media publications.
Another advantage is that, since these are web based, they are indexed and searchable. Moreover, to boot it all, most of these e-advertising websites don’t charge a penny and are completely free. Ironically, instead, their income is generated through online click based advertising and is directly proportional to the traffic generated by the site. The more the traffic the greater is the revenue.
The advantages in ease of use and access to these web based advertising options have increasingly overshadowed the archaic and cumbersome process of advertising through the printed media. As the enormous resources of the internet and its access and appeal to the common man increase day by day, the threat that it poses to traditional forms of advertising increases proportionately.
About the Author:
Alex Wu is fascinated by numbers and trading in marketplace. He wants to build a
classified ads site that leverages the power of social network to facilitate business hiring in his
free classified ads website.
Tags: Advertising, Business, business ads, business advertising, business classifieds, business promotion, f, free ads, free advertising, free classified ads, free classifieds, Internet Marketing, marketing, Online Promotion, Small Business, work at home
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Saturday, April 11th, 2009
by Paul Garnett
Advertising aims to get the attention of online users and entice them to visit your site, take a look at your product and make a purchase, if possible.
However, some promotional campaigns are just to heavy in the pocket and not all Internet marketers can afford such advertising activities. If you are one of those who are not wealthy enough to put up a good ad, here’s a cheap way to deal with it and get your business rolling.
One of the most popular and the cheapest way of advertising is the Link Exchange. It offers a link trade with other websites that are similar to yours. You will have an increase in page ranks if your website links to many sites.
This means online users can easily see your site. In link exchange, you can list other sites in your webpage, and they will do the same. This will also allow you to promote your site without having to pay a large sum of money.
A search engine submission is also another cheap way of promoting your business. Research on some sites that will submit your website to the search engines. This method will increase visitors to your site.
Writing articles and submitting them to free content submission sites is also a helpful and cheap way of advertising. Here, you need to come up with original articles and submit them to content submission sites. Your articles must not be copied from any other resources and make it unbiased as possible.
When you are writing for free contents submission, it is important to write articles that are not obviously selling something, this would make your article one-sided.
Lastly, you can start your own blog. There are a lot of websites out there that offer free services and allows you to post contents related to your business. You can also post your original articles here and drive readers to your website. This can be a very helpful advertising technique for your business, and the best thing about it is that, it is free of charge.
Tags: Advertising, business advertising, business promotion, cheap advertising, cheap but effective advertising, cheap online advertising, effective online advertising, online advertising
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Friday, April 10th, 2009
by Alex Wu
A marketing campaign always needs cash as your marketing should be considered and investment, but free ads can be used if your budget is miniscule. There are many free ad sites throughout the Internet where you can post your free ads. Individuals and companies tend to focus on their advertising when sales are down but if you are constantly working on ads your sales will not have a downturn. You want to keep your sales steady or even increasing and free ads can be a good tool to achieve this.
There are many websites in which you can post free ads. To get the most business you can from your free ads you need to post the correct type of ads. These ads will actually draw customers to your website and generate sales.
If your product or service is very specialized then you want to emphasis your niche and take advantage of any niche marketing that you can. You should post your free ads under category headings or on specialized sites if possible. See if you can post a free ad in exchange for services; be creative if someone is looking for payment for posting your ad. You should try to learn how to use keywords to your benefit so your ads will be ranked high on search engines.
Many times individuals with products or services cannot afford to advertise in the top markets such as on TV or using ads placed in prime time radio spots or a full page spread in the Sunday paper. You can be very successful by posting your smaller free ads but posting them frequently and in the right categories.
Where you post your ads is important to generate more sales. You will need to find some free ad sites that either have different headings you can post under or a site that caters to a specific audience. You do not want to post your computer ad on a health and beauty website, the readers will ignore it or your ad will be erased.
Once you have located the correct sites to post your ad you then need to constantly post ads, the best way to be your competitors is to have as many ads as they do if not more.
Posting your ads where your target audience can view them is also important. If you write music you do not want to post and ad detailing your services on a science website. The individuals that may want to use your services will not be using the science website. To keep up with your competitors you need to either match the amount of ads they are posting or try to exceed those numbers.
Placing a single ad on one site will not be enough when using free ads. You also should not expect results gradually. Noticing and increase in business from using free ads will take some time, and customers need to be exposed to your ad first before they start to become interested in your product or services. Make sure that when one ad expires at a free site, as you can normally post them for a specific time period, that you have another ready to go in its place.
About the Author:
Alex Wu is fascinated by numbers and trading in marketplace. He wants to build a
free advertising site that leverages the power of social network to facilitate business hiring in his
free ads website.
Tags: Advertising, b, Business, business ads, business advertising, business classifieds, business promotion, f, free ads, free advertising, free classified ads, free classifieds, Internet Marketing, marketing, Online Promotion, Small Business, w, work at home
Posted in Advertising | No Comments »
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Mailpost
The case of MailPost is a clear example of an innovative business model, whereby its Unique Selling Proposition (USP) was actually a franchisee investing and having a stake in the MailPost business, thus offering a higher level of guaranteed service than what was available through an employee or contractor model that was the norm. This USP during a GFC also became the "Achilles Heel" as recruitment of franchisees practically came to a standstill. MailPost relied on a recruitment schedule to establish the mailpost letterbox distribution service on a National basis. Whilst the CEO had a track record of positive growth and profits prior to the GFC and maintained a positive attitude towards a solution to get through the crisis, this leader was not supported but was rather asked to step aside.
Mailpost
There is no doubt that the recent Global Financial Crisis had a huge impact on many CEO's around the world whether their business was established or in a start up phase. Stress levels reached new heights for leaders as the economic pressure were felt.
Successful Leaders anticipate change, vigorously exploit opportunities, motivate their followers to higher levels of productivity, correct poor performance, and lead the organisation toward its objectives.
A review of the leadership literature, in fact, led two academics to conclude that the research shows consistent effect for leadership, explaining 20 to 45% of the variance on relevant organisational outcomes.
Training and the effectiveness of leadership programs vary. They will because the programs themselves are so diverse. Moreover, people learn in different ways. Because some leadership programs are better than others and because some people participate in programs that are poorly matched to their needs and learning style, we should expect leadership-training effectiveness to have a spotty record. So decision makers need to be careful in choosing leadership training experiences for their managers. But they shouldn't conclude that all leadership training is a waste of money.
In conclusion we say that leadership training is a more positive feature provided it is imparted to managers who have come up in the organisation to a certain level by their natural ability and the leadership training will definitely hone their skills to achieve much better performance and capable of taking higher responsibilities.
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Peter Kritas
says" MAILPOST provides cutting edge promotional print and distribution services to local and regional advertisers."
Why do advertisers big and small want to partner with MAILPOST? Because we are the only service provider that guarantees its distribution asks:
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To support our customer's growth by providing the best value in print and letterbox distribution and ensuring that each targeted household receives their promotional material without fail, each and every time."
At MAILPOST we "Walk the Talk" says :
Peter Kritas
More about Peter Kritas
For every 1000 brochures delivered MAILPOST will plant 1 tree MAILPOST takes its Corporate Social Responsibility and the environment seriously. We have designed our business with a clear purpose to protect the environment and reduce our carbon footprint.
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WHO WANTS TO BE A LEADER?
LEADERSHIP TRAINING - IS IT NECESSARY?
Organisations spend billions of dollars on leadership training every year. They send managers and manager-wannabes to a wide range of leadership training activities, formal MBA programs, leadership seminars, weekend retreats, and even outward bound adventures. They even appoint mentors but much of this effort to train leaders is probably a waste of money. Let's base our thoughts on looking at two fundamental assumptions that underlie leadership training.
Mailpost
The first assumption is that we think we know what leadership is?
Experts cannot agree if leadership is a genetic trait, a characteristic, a behavior, a role, a style, an ability or a learned attribute. Further, they cannot even agree on whether leaders really make a difference in organisational outcomes. For instance, some experts have persuasively argued that leadership is merely an attribution made to explain organisational successes and failures, which themselves occur by chance. Leaders are the people who get credit for successes and take the blame for failures, but they may actually have influence over organisational outcomes.
Mailpost
The second basic assumption is that we can train people to lead. The evidence here is not very encouraging. We do seem to be able to teach individuals about leadership. Unfortunately findings indicate we are not so good at teaching to lead.
Mailpost
There are several possible explanations. To the degree that personality is a critical element in leadership effectiveness; some people may not have been born with the right personality traits. A second explanation is that there is no evidence that individuals can substantially alter their basic leadership style. A third possibility is that even if certain theories could actually guide individuals in leadership situations and even if individuals could alter their style, the complexity of those make it nearly impossible for any normal human being to assimilate all the variables and be capable of enacting the right behaviors in every situation.
Mailpost
Leadership training exists, and is a multibillion-dollar industry, because it works to some degree. Most Leaders would agree that although some knowledge is gained during atraining session, for the most part it is the confidence to lead that is greatly enhanced. Leaders are decision makers which are rational and emotional beings.
Mailpost
Would a company like General Electric spend literally tens-of-millions of dollars each year on leadership training if it did not expect a handsome return? I don't think so! And the ability to lead successfully is why companies pay CEO's millions and in some case over $100 million to ensure the success of the enterprise. Under their leadership, many companies have experienced spectacular growth including shareholder gains.
Mailpost
While there are certainly disagreements over the exact definition of leadership, most academics and business people agree that leadership is an influential process whereby an individual, by his or her actions, facilitates the movement of a group of people toward the achievement of a common goal. Ensuring that the group have a culture of working together in a Team spirit and respecting their leader is of prime importance.
Mailpost
Do Leaders affect organisational outcomes in all situations?
For instance, the Global Financial Crisis (GFC) resulted in the collapse of large financial institutions, the bailout of banks by national governments and downturns in stock markets around the world. In many areas, the housing market has also suffered, resulting in numerous evictions, foreclosures and prolonged vacancies. It is considered by many economists to be the worst financial crisis since the Great Depression of the 1930s.
Mailpost It contributed to the failure of key businesses, declines in consumer wealth, substantial financial commitments incurred by governments, and a significant decline in economic activity. Many causes have been proposed, with varying weight assigned by experts. Both market-based and regulatory solutions have been implemented or are under consideration, while significant risks remain for the world economy over the 2010-2011 periods.
Mailpost
National business's like MailPost (franchised delivery Network) and many others in a start up phase launched their services during the GFC. In this case a high growth cycle practically came to a standstill. Mr Peter Kritas, the CEO and founder of MailPost Australia Limited from July 2006 till March 2009, was asked to step aside and allow new management to take over the Leadership of MailPost during a very critical period. During difficult situations, it is not uncommon to lose confidence in the Leadership and change management to try and fix the situation. This sort of behaviour should always be exercised with caution as it can do more harm than good. There are clearly some business situations that are beyond any Leaders ability to rectify and wasting time and resource in a change of management is not the best option. In many cases Leaders need more support during a crisis from their management Team to maintain confidence.