Several Crucial Ideas For Buying A Top Notch Liquor Store
Wednesday, February 17th, 2010If you’re looking to buy a business of any kind, keep in mind that this involves a complex set of metrics due to the dynamic nature of the purchase. Many tangible and intangible elements will have to be taken into account and while you may come across benchmarks in the industry, often quoted by those who are looking for a good price, every situation must be looked at differently. As such, it can be very difficult for a prospective buyer to value a liquor store for sale, especially when he or she looks at what appears to be a similar prospect nearby at a significantly different price. Why is there so much difference, even though each appears to be similar in type, style and size?
When you buy liquor store business interests, understand that the purchase is composed of many different assets and the entity’s position at any one point in time is dependent on a large variety of factors. Some of these factors could include efforts already put in by the owner, marketing plans, client demographics, a particular focus on services or products, how well the staff interact and so on. It is therefore particularly important that you glean as much information as you possibly can, conduct comprehensive research and be especially diligent before you begin to decide whether it is right for you.
Here are some of the issues you might face when contemplating the purchase of a liquor store:
* location.
* whether revenue and profits are stable and sustainable.
* the customer database and potential for expansion.
* how portable is the lease and what are the terms and conditions associated?
* demographics and population shifts.
* road construction projects.
* look at the employees, do any work for cash or favors and are many family members involved?
* any pending threats or opportunities that could significantly impact revenues.
For some reason, people in the liquor store industry often want to focus on benchmarks and while you can certainly refer to these for information, never rely on them. It’s certainly true to say that no two businesses are the same and a variety of focus areas are possible - premium products, beer, wine and cigarettes. Always be on the lookout for abnormalities and if something really jumps out at you, get to the bottom of it. At the end of the road, however, look at the bottom line to determine how much the business is worth to you.
When you are assessing the business financials and particularly the revenues, you must dismiss any cash sales reported by the owner unless these sales are backed up by audited accounts and are included in tax returns. The outgoing owner cannot expect to receive the value for these “under the counter” sales, as he or she may well have not reported them for tax purposes in the first place.
Inventory offered must be saleable and not be made up of products that are out of date or unlikely to sell. For example, a huge stock of winter ales will not sell well as you enter the summer months.
To establish a base upon which to value and then decide to buy a business, look at net income, add owner salary, any perks, received depreciation and interest and then deduct any allocation for capital expenses. This latter item refers to any perceived payments you may have to make in the short to mid-term in relation to improvements, upgrades or necessary investments.
Richard Parker is the President and founder of the Diomo Corporation - The Business Buyer Resource Center. His inspiring materials, seminars and consulting have assisted thousands of business buyers with achieving their life long dream to buy a business.