Posts Tagged ‘Service Details’

7 Common Features Of Mobile Business Directories

Sunday, May 31st, 2009
The first thing that comes to mind when people hear mobile advertisement is \”24×7x365\”. This is because for the year through business information are made available to mobile phone users anytime and anywhere.

  

Mobile advertisement is available in two main form sms adverts or business directory form. The sms is not that common and it\’s usually used to support business directory. Online business directories like Yellow Pages are mostly non-mobile. On the other hand they may have a mobile version. What makes the mobile version of business directory more and world wide acceptable are the uncommon features that on-mobile lacks. Apart from the fact, that it’s accessible on the users’ cell phones, more other fantastic qualities stand it out.

 

The Common Features of Mobile Business Directory (MBD)

 

 

1. Name of Business

Name of business like innon-mobile business directory are written in a very attractive way such that immediately a visitors glance over it, his attention is caught. The colour makes it easy to see and read. A visitor doesn\’t have to navigate the whole page of the website before your business name is painted into his mind. Immediately he sees your business name, he can\’t navigate away without reading the rest information about your products or service.

 

 

2. Products or services

As it can also be seen in most online non-mobile business directories, information about your business products or services follows your name. Remember, the visitor is on the same page. This will for him to key over your products or service details, even if you\’re not the right business he\’s searching for at the time of visiting.

 

 

 

3. Business Address/Location

It is always easier for visitors to locate your business address as this usually follows your business products or services information. One different feature of this in few mobile business directories is the address map. With this feature, visitors can click on your address to view the fractional directional map of your business location. This is usually available to MBDs located at Google Map coverage countries.

 

 

4. Phones

Your business phone or fax number like in non-mobile business directories is a common feature. What makes most MBDs unique is the click to call widget. Visitors can directly click on a link and call your number to make enquiries. He can also directly bookmark your number so that he can call you later.

 

 

5. Websites Links

Like non-mobile business directories, MBDs features your business website. Your business gains more hedge if you have a mobile website. This will allow visitors to be able to link into your website directly from the directory. With this, he will be able to read more about your business on your pages. Most MBDs will provide free website fro your business fro placing advertisement. For example, GmcNigeria at http://anythingnaija.onlybusiness.com gives businesses on their directory free mobile business websites. You can also do this at a little fee.

 

 

6. Email-send mail

Some MBDs have this feature or their directory. Apart from displaying your email address for visitor to see and contact you through, visitor can also click to mail your directly on the mobile phone. This makes it possible fro a visitor does not require immediate response and therefore couldn\’t call you, to mail you. And this will drop the enquiry into your email address with which you register with.

 

 

7. Search Boxes

Some Mobile Business Directories like http://anythingnaija.param.mobi makes it possible for their visitors to use search box. This has made it easier for visitors to go to the requested pages which have information about their searches. This thereby saves them time and browsing charge if applicable.  To make searching much more continent searching can be categorized into product/service search or states, cities, areas or countries.

 

Until you read this reports from a partner company research, you may yet to be convinced that your leads generation, sales and profits start with \”mobile advertisement” and use of mobile business advertisement. Here is the report:

 $871 million Amount spent on mobile advertising during 2006

$11.3 billion Amount expected to be spent on mobile advertising by 2011

$3.1 billion Amount expected to be spent on mobile Internet display ads and search advertising by 2011

$4.4 billion Amount expected to be spent on mobile advertising over mobile TV services by 2011

$70 billion Roughly the amount of money spent on traditional TV advertising in 2006

 

 

 

 

 



By: gmcnigeria

About the Author:

Omotolani is an internet marketer, information and PR expert.



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Mailpost The case of MailPost is a clear example of an innovative business model, whereby its Unique Selling Proposition (USP) was actually a franchisee investing and having a stake in the MailPost business, thus offering a higher level of guaranteed service than what was available through an employee or contractor model that was the norm. This USP during a GFC also became the "Achilles Heel" as recruitment of franchisees practically came to a standstill. MailPost relied on a recruitment schedule to establish the mailpost letterbox distribution service on a National basis. Whilst the CEO had a track record of positive growth and profits prior to the GFC and maintained a positive attitude towards a solution to get through the crisis, this leader was not supported but was rather asked to step aside. Mailpost There is no doubt that the recent Global Financial Crisis had a huge impact on many CEO's around the world whether their business was established or in a start up phase. Stress levels reached new heights for leaders as the economic pressure were felt. Successful Leaders anticipate change, vigorously exploit opportunities, motivate their followers to higher levels of productivity, correct poor performance, and lead the organisation toward its objectives. A review of the leadership literature, in fact, led two academics to conclude that the research shows consistent effect for leadership, explaining 20 to 45% of the variance on relevant organisational outcomes. Training and the effectiveness of leadership programs vary. They will because the programs themselves are so diverse. Moreover, people learn in different ways. Because some leadership programs are better than others and because some people participate in programs that are poorly matched to their needs and learning style, we should expect leadership-training effectiveness to have a spotty record. So decision makers need to be careful in choosing leadership training experiences for their managers. But they shouldn't conclude that all leadership training is a waste of money. In conclusion we say that leadership training is a more positive feature provided it is imparted to managers who have come up in the organisation to a certain level by their natural ability and the leadership training will definitely hone their skills to achieve much better performance and capable of taking higher responsibilities. --------------------------------
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http://www.youtube.com/peterkritas">Peter Kritas Youtube list business on Google maps cool roof paints asbestos coatings heat reflective coatings ----------------- Peter Kritas says" MAILPOST provides cutting edge promotional print and distribution services to local and regional advertisers." Why do advertisers big and small want to partner with MAILPOST? Because we are the only service provider that guarantees its distribution asks: Peter Kritas "Our Mission is To support our customer's growth by providing the best value in print and letterbox distribution and ensuring that each targeted household receives their promotional material without fail, each and every time." At MAILPOST we "Walk the Talk" says : Peter Kritas More about Peter Kritas For every 1000 brochures delivered MAILPOST will plant 1 tree MAILPOST takes its Corporate Social Responsibility and the environment seriously. We have designed our business with a clear purpose to protect the environment and reduce our carbon footprint. UPDATE: More PK News: peter kritas training peter kritas video peter kritas lates peter kritas youtube peter kritas on leadership peter kritas organistaion peter kritas links WHO WANTS TO BE A LEADER? LEADERSHIP TRAINING - IS IT NECESSARY? Organisations spend billions of dollars on leadership training every year. They send managers and manager-wannabes to a wide range of leadership training activities, formal MBA programs, leadership seminars, weekend retreats, and even outward bound adventures. They even appoint mentors but much of this effort to train leaders is probably a waste of money. Let's base our thoughts on looking at two fundamental assumptions that underlie leadership training. Mailpost The first assumption is that we think we know what leadership is? Experts cannot agree if leadership is a genetic trait, a characteristic, a behavior, a role, a style, an ability or a learned attribute. Further, they cannot even agree on whether leaders really make a difference in organisational outcomes. For instance, some experts have persuasively argued that leadership is merely an attribution made to explain organisational successes and failures, which themselves occur by chance. Leaders are the people who get credit for successes and take the blame for failures, but they may actually have influence over organisational outcomes. Mailpost The second basic assumption is that we can train people to lead. The evidence here is not very encouraging. We do seem to be able to teach individuals about leadership. Unfortunately findings indicate we are not so good at teaching to lead. Mailpost There are several possible explanations. To the degree that personality is a critical element in leadership effectiveness; some people may not have been born with the right personality traits. A second explanation is that there is no evidence that individuals can substantially alter their basic leadership style. A third possibility is that even if certain theories could actually guide individuals in leadership situations and even if individuals could alter their style, the complexity of those make it nearly impossible for any normal human being to assimilate all the variables and be capable of enacting the right behaviors in every situation. Mailpost Leadership training exists, and is a multibillion-dollar industry, because it works to some degree. Most Leaders would agree that although some knowledge is gained during atraining session, for the most part it is the confidence to lead that is greatly enhanced. Leaders are decision makers which are rational and emotional beings. Mailpost Would a company like General Electric spend literally tens-of-millions of dollars each year on leadership training if it did not expect a handsome return? I don't think so! And the ability to lead successfully is why companies pay CEO's millions and in some case over $100 million to ensure the success of the enterprise. Under their leadership, many companies have experienced spectacular growth including shareholder gains. Mailpost While there are certainly disagreements over the exact definition of leadership, most academics and business people agree that leadership is an influential process whereby an individual, by his or her actions, facilitates the movement of a group of people toward the achievement of a common goal. Ensuring that the group have a culture of working together in a Team spirit and respecting their leader is of prime importance. Mailpost Do Leaders affect organisational outcomes in all situations? For instance, the Global Financial Crisis (GFC) resulted in the collapse of large financial institutions, the bailout of banks by national governments and downturns in stock markets around the world. In many areas, the housing market has also suffered, resulting in numerous evictions, foreclosures and prolonged vacancies. It is considered by many economists to be the worst financial crisis since the Great Depression of the 1930s. Mailpost It contributed to the failure of key businesses, declines in consumer wealth, substantial financial commitments incurred by governments, and a significant decline in economic activity. Many causes have been proposed, with varying weight assigned by experts. Both market-based and regulatory solutions have been implemented or are under consideration, while significant risks remain for the world economy over the 2010-2011 periods. Mailpost National business's like MailPost (franchised delivery Network) and many others in a start up phase launched their services during the GFC. In this case a high growth cycle practically came to a standstill. Mr Peter Kritas, the CEO and founder of MailPost Australia Limited from July 2006 till March 2009, was asked to step aside and allow new management to take over the Leadership of MailPost during a very critical period. During difficult situations, it is not uncommon to lose confidence in the Leadership and change management to try and fix the situation. This sort of behaviour should always be exercised with caution as it can do more harm than good. There are clearly some business situations that are beyond any Leaders ability to rectify and wasting time and resource in a change of management is not the best option. In many cases Leaders need more support during a crisis from their management Team to maintain confidence.